Sometimes someone on a precarious ledge will say “but black and white photography is just oh so much better than color” in response to me exclaming that I like color better than black and white.
Black and white has its place just as color does. Personally, I am more drawn to color as I can achieve a much more diverse artistic expression, while black and white can be limiting. Most of us don’t see the world in black and white and when we see a photograph laid out in grayscale there is a visual cue that something is different. In that regard you can use black and white to your advantage. However color can be used to cue up that double-take, deeper look that draws your viewer in.
It is challenging to use color photography in such a way that the color imagery becomes meaningful beyond just a mere color photograph. Used in combinations with complimentary colors or primary colors, color adds a dimension and depth that is different and in some respects much deeper than black and white.