Wednesday, October 11, 2006

Digital Castles in the Sand

Sometimes being lost is good and you can find something along the way.

Today it's Sunnyvale, to a company called SonicWall. I have some poorly written directions that I think will suffice. After exiting the freeway and being unable to find the place, I realized I forgot the subject’s phone number.

I check the directions a few more times and I start to make a sweeping, sector-based grid search, block by block. Just when I am ready to shamefully sacrifice my pride and pull into a gas station, I stumble across the right street. Scanning the addresses, I instantly recognize that I have somehow passed it. Turning the car around I notice the sign. I laugh.

It’s not a spectacular photo by any means, it’s pretty straight forward, boring even; but it does show how Silicon Valley isn’t the juggernaut it used to be. How realtors wanting to move large, empty business parks will try to entice the salivating entrepreneur with his name in lights.